Studio Générale is a strategic brand consultancy led by creative and marketing veterans. We pair decades in strategy and operations experience with creative and design intelligence to deliver lasting impact for global brands.

Knowledge,
Experience,
Empathy.


Purposefully Lean

We are a 'boutique agency' by design. Our structure is a deliberate rejection of industry excess – bloated teams, inflated fees and disengaged staff.

We chose a different path: sustainable, agile and intentional. Our team is few in number, but concentrated in talent. Clients get direct access to senior strategists, nimble execution and focused expertise. We scale only when it serves the work, through vetted partners who fit the brief. The result? Fewer layers, sharper focus, better work.

We are not full-service. We don't do everything for everyone. We don't mistake volume for value. And we're keeping it that way.